WhatsApp Chatbots vs Traditional IVR: Which Works Better for BFSI and Retail?
Customer support is no longer measured by how many interactions an enterprise can handle. It's measured by how connected every interaction feels. That shift is reshaping where BFSI and retail firms invest. Consumers demand interactions that maintain context, respond to intent and glide seamlessly through all stages of the journey. This is why a lot of enterprises are extending their user engagement strategy via a verified WhatsApp business account while reinforcing existing communication channels. The discussion has shifted past capacity. It’s the customer experience. Customer expectations are setting a new benchmark Support journeys have become more dynamic than ever. You want continuity, quicker answers and to be able to reference past conversations rather than the same information being collected every time. That's becoming the new enterprise standard. Context matters more than speed For years, operational efficiency defined c...